Privacy Policy

Policy Introduction & Service Scope

This Privacy Policy is formulated by KEEN® Footwear Deals official e-commerce platform to standardize the collection, use, storage, protection, and disclosure of user personal information, fully protect the personal privacy and information security rights of all global website users and customers, and comply with international network information security and privacy protection specifications. This policy applies to all users who browse the website, register accounts, browse products, place orders, pay for purchases, contact customer service, and participate in platform interactive activities, covering all personal information processing behaviors of our platform in the process of providing e-commerce shopping services.
As a global cross-border footwear e-commerce platform, we fully recognize the importance of user personal information security and privacy protection. We always take user information security as the core bottom line of platform operation, abide by the principles of legality, legitimacy, necessity, and confidentiality in all information processing links, and never collect user information excessively, never abuse user information, and never disclose user private information without legitimate authorization. This policy systematically explains our information processing rules, user privacy protection measures, and user rights and interests protection channels, providing transparent and standardized privacy protection guidelines for all global users.

Types of Information We Collect

In order to provide stable, efficient, and personalized e-commerce shopping services, our platform only collects user information necessary for business operation, including basic user registration information, order transaction information, website browsing information, and customer service interaction information. All collected information is limited to the scope required to complete platform service functions, and we strictly abide by the minimum collection principle to avoid excessive information collection.
User basic registration information includes account username, login password, valid email address, and basic user profile settings filled in by users during account registration. This information is mainly used to complete user account authentication, realize normal website login, protect account security, and receive platform official notifications, order updates, and service reminders. Users can independently edit, modify, and update personal profile information in the account background at any time.
Order transaction information includes the receiving name, receiving address, contact phone number, order product information, payment amount, payment channel information, logistics tracking information, and after-sales service records submitted by users during order placement. This information is the basic guarantee for completing product delivery, order settlement, and after-sales service, and is only used for the whole-process processing of user orders.
Website browsing and technical information includes user browser type, device model, network access address, website browsing track, page residence time, and operation behavior data generated during user access to the website. This information is used to optimize website operation logic, improve product display effect, optimize user shopping experience, and maintain the stable operation of the website system, and will not be associated with user personal real identity information.

Legal Basis & Purpose of Information Use

We collect and use user personal information based on the user’s voluntary authorization and the legitimate needs of e-commerce service performance, fully complying with international privacy protection laws and industry norms. All information use behaviors have clear legal and service purposes, and we will never use user information for unspecified illegal purposes. The core purposes of using user information include completing order transaction services, providing after-sales guarantee services, optimizing platform operation experience, conducting legitimate user service notifications, and maintaining platform security operation.
First, we use user transaction information and receiving information to complete order sorting, warehouse outbound, logistics delivery, and product signing, ensuring that purchased products are accurately and safely delivered to the designated user address. Second, we use user order records and after-sales interaction information to handle return, refund, consultation, and complaint services, providing complete after-sales guarantee for user shopping behavior. Third, we use user browsing behavior data to optimize website page layout, product recommendation logic, and service process, continuously improve the ease of use and shopping experience of the platform, and provide users with more accurate product display and service guidance.
In addition, we may use user contact information to push official service notifications, order status updates, platform policy adjustments, and legitimate product activity reminders. All official notifications sent by the platform are based on service needs, and users can independently choose to unsubscribe from non-essential notification services at any time. We will not send spam information, illegal promotional content, or irrelevant commercial advertisements to users without authorization.

Information Storage & Security Protection Measures

Our platform adopts international advanced network security technology and standardized information management system to protect user personal information security in an all-round way. All user personal data is stored in encrypted professional cloud servers, with multi-layer encryption protection for core sensitive information such as payment information and contact information. We have established perfect data access permission management mechanisms, only authorizing professional operation and maintenance personnel with service needs to access user information, and realizing whole-process monitoring and traceability of data access behavior.
We formulate strict internal data management specifications, clarify the operation standards and confidentiality obligations of all employees for user information, and prohibit any employee from privately querying, copying, leaking, or selling user personal information. We conduct regular information security training and assessment for all staff to strengthen privacy protection awareness and standardize operation behavior. At the same time, we regularly upgrade website security systems, fix potential security vulnerabilities, and prevent network attacks, data leakage, and illegal data access risks.
We implement classified storage and timed cleaning management of user data. For completed order transaction data, we retain information according to the maximum service guarantee cycle and legal retention period. After the retention period expires, we will automatically and thoroughly clean up invalid user data through technical means to avoid long-term redundant storage of user personal information. For user browsing behavior data, we adopt anonymous processing technology to eliminate personal identity attributes, realizing safe use of data without involving user privacy.

Information Sharing, Disclosure & Third-Party Supervision

We firmly abide by the principle of non-disclosure of user private information, and will not sell, rent, or publicly disclose user personal information to any unrelated third parties without the user’s explicit voluntary authorization. In the legitimate business operation process, we may share necessary user information with cooperative third-party service providers, but all sharing behaviors are limited to the scope required to complete platform services, and strict privacy protection agreements will be signed with third parties to bind their information processing behaviors.
The third-party service providers we cooperate with include logistics and distribution service providers, payment channel service providers, and website operation and maintenance service providers. The shared information is limited to the minimum information required for service completion, such as receiving address and contact information required for logistics delivery, and order amount information required for payment settlement. All third parties are prohibited from using shared user information for other purposes, and we will conduct regular supervision and inspection of third-party information protection behaviors.
We may disclose user information in accordance with legal requirements when receiving official legal inquiries, judicial orders, or regulatory supervision requirements from competent national authorities. All legal disclosure behaviors will strictly comply with legal procedures and scope, and we will actively cooperate with official supervision while ensuring the legitimate rights and interests of users to the greatest extent.

User Privacy Rights & Service Channels

All platform users enjoy complete personal information protection rights, including the right to inquire, view, modify, delete personal information, the right to withdraw information authorization, the right to refuse commercial notification, and the right to complain and report privacy problems. Users can log in to the personal account background at any time to independently view personal stored information, modify wrong information, delete redundant personal data, and adjust privacy preference settings.
For users’ applications for information inquiry, modification, deletion, and authorization cancellation, our customer service team will respond and process them within the shortest time limit to ensure the effective exercise of user rights. If users find that their personal information is leaked, abused, or illegally used, they can contact our official customer service channel at any time to initiate a complaint and feedback. We will immediately launch an investigation mechanism, timely handle user problems, and take effective technical measures to prevent the expansion of privacy risks.
We will actively listen to users’ privacy protection suggestions, continuously optimize the platform information processing mechanism and security protection system, and strive to provide users with the safest and most reliable privacy protection services.

Policy Update & Notification Mechanism

We reserve the right to update and optimize this Privacy Policy in a timely manner according to platform business development, industry norm updates, and international privacy protection policy adjustments. When the policy content is adjusted, we will publish the updated policy content on the official website in a prominent position, and the updated policy will take effect automatically after publication. Users’ continued browsing, registration, and consumption on the platform will be deemed as recognition and acceptance of the updated policy content.
For major policy adjustment contents involving core user privacy rights and interests, we will remind users through website announcements, account station messages, and other forms to ensure that users fully understand the policy changes. We recommend that users regularly check the latest Privacy Policy content of the official website to timely understand our privacy protection rules and protect their own information security rights and interests.